Google Analytics 4 Streaming

• Getting started
• Integrating using Google Tag Manager (GTM)
• Integrating using Google Tag (gtag.js)

By using the Google Analytics 4 Streaming connection, you can export data directly to BigQuery without any event collection limits. This is unlike the native GA4 BigQuery export, where the built-in limits could potentially result in loss of optimisation signals.

Getting started

Google Analytics 4 should be already implemented on your website via Google Tag Manager (setup instructions).

1. Inside the admin panel navigate to Settings > Google Analytics.

2. Choose Google Analytics 4 Streaming from the list.

3. Configure the Referral exclusion list to match your Google Analytics property.

4. Edit the Timezone setting if necessary.

5. Click on the Endpoint field to copy its value to your clipboard and click SAVE.

6. Follow the integration guide depending on how you have implemented Google Analytics 4, either through GTM or Google Tag.

Integrating using Google Tag Manager (GTM)

1. Go to the Tags section in the Google Tag Manager container.

2. Open your Google Analytics: GA4 Configuration tag and copy it.

   

3. Rename the copied tag to GA4 Streaming Configuration.

4. Edit the value in the Measurement ID field so that it doesn’t match the original configuration. For example, you can delete the last character of the ID to change G-PRMV4V4Z0Z to G-PRMV4V4Z0.

5. Edit the configuration and select the Send to server container option.

6. Paste the Endpoint value of the Google Analytics 4 Streaming data source (from step 5 of this guide) into the Server Container URL field, and click Save.

   

7. Copy all the Google Analytics: GA4 Event tags.

   

8. Rename the copied event tags using the format GA4 Streaming - {event name}.

9. Set the Configuration Tag option of all copied event tags to GA4 Streaming Configuration.

   

10. Click Save and Publish the container.

11. Data will appear in the events_ga4 table of the BigQuery dataset used in the SegmentStream project BigQuery configuration. The data schema of the events_ga4 table matches the native GA4 BigQuery Export schema.

Integrating using Google Tag (gtag.js)

1. In your website code, locate the implementation of the Google Analytics 4 tag.
2. After finding the line with your current tag, add a new tag that uses a different TARGET-ID than the original configuration. For example, you can remove the last character of the ID to change G-PRMV4V4Z0Z to G-PRMV4V4Z0.
3. The new tag should have a transport_url parameter contains the value of the Endpoint field you copied from the admin panel.
4. See an example of the code below:
   

   gtag('config', 'YOUR-CURRENT-TARGET-ID');
   
   gtag('config', 'NEW-TARGET-ID', {
     'transport_url': 'https://track.segmentstream.com/ds/{TARGET-ENDPOINT}',
   });

5. Deploy the code to your production server.
6. Data will appear in the events_ga4 table of the BigQuery dataset used in the SegmentStream project BigQuery configuration. The data schema of the events_ga4 table matches the native GA4 BigQuery Export schema.