Google Analytics 4 Streaming parameter setup

• Getting started
• Cookies custom dimension setup

This guide describes how to set up the data collection necessary to use SegmentStream's advertising optimisation feature. The data collected includes non-personally identifiable information in the form of click IDs and cookies.

Getting started

1. Make sure you've connected Google Analytics 4 Streaming through GTM.
2. Grant BigQuery access for your GCP project where GA360 data is stored for the SegmentStream support team.

Cookies custom fields setup

By default, Google Analytics 4 doesn't collect any data about first-party cookies like _fbp, _ttp and others. These cookies are required for the server-side conversion tracking and need to be collected into BigQuery.

Below you can find a step-by-step tutorial on how to do this.

1. Inside your Google Tag Manager go to Variables, click New and choose the 1st Party Cookie variable type from the list:

   

2. Define your Variable Name (i.e. fbp for Facebook's 1st party cookie ID), set Cookie Name depending on the cookie which value you would like to collect:

   • _fbp - for Facebook 1st party cookie
   • _ttp - for TikTok 1st party cookie
   • etc

   And click Save.

   

3. Open your GA4 Streaming Configuration tag and define an additional field (make sure you use the correct field name and value):

   

4. Click Save and Publish the container.