Advertising platform data sources

To see how well your online advertising and marketing campaigns are performing, you can connect your advertising platforms to SegmentStream. This will allow you to view campaign performance data in the SegmentStream reports.

Advertising platforms are generally easy to connect, but if you need help with a specific platform, you can consult our list of data sources for guidance.

To connect a data source, follow these steps:

1. Go to the Data Sources page in the Settings section of the admin panel.
2. Select the data source that you wish to connect.
3. Complete the authorisation process to allow SegmentStream to collect ad platform data into your BigQuery.
4. Pick the accounts you want to connect through the data source.
5. Provide a unique name for your data source.
6. Click Save.