Snapchat data source

• Getting started
• UTM tagging best practices

Getting started

1. Inside the admin panel navigate to the Data Sources page and click + NEW on the top right corner.
2. Choose Snapchat from the list.
3. Click Click to connect with Snapchat and go through the authentication and setup flow.
4. Select the organisation and account from which you would like to import the cost data.
5. Click Save.

UTM tagging best practices

The Snapchat API does not allow the extraction of UTM tagging structure. Therefore, if you would like to analyse Snapchat campaigns at a campaign/term/content level, you need to implement the following UTM tagging template.

utm_source=snapchat&utm_medium=paid-social&utm_campaign={{campaign.id}}&utm_term={{adset.id}}&utm_content={{ad.id}}

The UTM source and UTM medium tags used in the template must match the ones entered in the relevant fields of the data source configuration.