Getting Started

BigQuery setup

• Google BigQuery overview
• Creating a Google Cloud Platform account
• Setting up a billing account
• Enabling BigQuery API
• Creating Google Cloud Platform project
• Creating BigQuery dataset

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Google Analytics setup

• Google Analytics 4
• Google Analytics 4 Streaming
• Google Analytics 360
• Universal Analytics
• Setup universal events for non-ecommerce websites

Data source setup

• Advertising platform data sources
• Google Ads data source
• Facebook data source
• Microsoft Advertising data source
• RTB House data source
• Criteo data source

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